Ferrari said today that it is in talks with Apple to expanding their in-car entertainment partnership, also unveiling a new, iPad mini-equipped car. The car, called ?LaFerrari?, is a 1 million euro hybrid four-seat vehicle with iPad minis in the passenger seats. LaFerrari was announced at the Geneva motor show. Bloomberg reports:
Ferrari, which today unveiled the 1 million euro hybrid model ?LaFerrari,? is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show. The new four-seater Ferrari model includes mini i-Pads on the passenger seats.
Eddy Cue, Apple?s Senior Vice President of Internet Software and Services, joined Ferrari?s board in November. There were also reports last spring of a meeting between Apple CEO Tim Cook and Ferrari Chairman Luca Cordero Di Montezemolo. Cue tweeted about the car?s unveiling today, calling LaFerrari ?stunning?. He?s not wrong about that.
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