Benefits of Email Marketing Services

April 6, 2012 by pooja ? ?

Email marketing is considered to be a direct form of marketing by companies involved in SEO Services India, as it involves direct contact with the members of the key demographic. The advertisement of a product or service is done over e-mail on one-to-one basis. As a result, a direct communication link is established between the buyer and the trader. The organization involved in trading sends commercial or fund-raising messages over the e-mail to the prospective customers. The main motive of SEO India companies executing email marketing projects, nevertheless, remains the same ? to keep the name the company fresh in the minds of consumer.

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With the presence of low cost and hi-speed Internet services, email marketing has emerged as an effective way to communicate with the customers in an effective yet affordable manner. This serves as a potent benefit to small enterprises as well as new entrants in the market. Companies rendering SEO services India also offer professional email marketing services to their clients.

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Today, the number of email users is quite high and it is believed that over 50% of global Internet users go through their mail box once in a day. Companies involved in providing SEO services India consider that email marketing campaigns, if executed optimally, yield higher return of investment (ROI) as compared to conventional marketing strategies. Secondly, it is possible to reach out to a substantial number of customers in one go, which may not be possible in conventional marketing campaigns.

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?Opt-in? email marketing is an advanced process which is used by companies rendering SEO Services India. The technology involved in this email marketing strategy establishes a handshake protocol of communication between the sender and the receiver. It means that there is a mutual agreement between the two parties, unlike many other unsolicited mails and spams. As a result, in case of opt-in email marketing, the advertisements are factually correct, detailed and targeted at the specific consumer. The typical example of this strategy used by SEO India firms can be newsletters. However, it must be noted that every single person reading a newsletter will not buy the product.

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The time required to launch an email marketing campaign is reduced with email marketing software, which are extensively used by SEO Company India. The software has been programmed to create and send bulk emails to the target audiences. It comprises a database that contains all the relevant data about a member of the key demographic, such as personal information and contact details. The interface provides quick provision for importing contacts as well as sending messages.

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As a progressive step by SEO India, some of the software used for this purpose has advanced features, such as calendaring and scheduler. This helps in sending emails to the clients on an automated basis, thus ensuring that the project will be sent periodically without any time lag. SEO company India efficiently utilizes this professional software in order to speed up its email marketing campaign. Going a step ahead, some of these software also make use of templates in order to send to compose attractive emails.

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Overall, email marketing has, now, been accepted by a large section of online marketing sector as an effective means of conducting business. With low operating costs and higher return of investment, SEO company India intends to make this one as the ultimate way of marketing communication.

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